Many Sites, One Experience

Create cohesion across multi-site structures

Establish unified design and branding, a centralized content strategy, and a cohesive cross-site navigation.

Implement consistent branding

Ensure key branding elements such as logos, color schemes, typography, and imagery remain consistent across all sites.

Define your content standards

Establish and adhere to common content standards, including tone of voice, messaging, and content structure.

Prioritize uniform navigation systems

Users should be able to navigate seamlessly from one site to another, using a common menu structure and placement of essential elements.

Design for all device types

Implement responsive design principles to ensure layout and visual elements adapt seamlessly to various screen sizes and devices.

Centralize your content

Use a centralized repository for shared content resources such as images, videos, and documents.

Plan for integrated user journeys

Design for smooth transitions when cross-linking related content, sharing user accounts and preferences, and maintaining a cohesive experience as users move across sites.


Our cohesive web strategy is grounded in the understanding that our online platforms are more than individual entities—they are interconnected pieces of a larger narrative. Our ethos revolves around the idea that navigation should be intuitive, and content should resonate cohesively, fostering engagement and trust.

Process + Methods

  1. Conduct user research and gather feedback to inform design decisions for each site within the multi-site ecosystem.
  2. Create user personas and map their journeys to identify touchpoints across multiple sites.
  3. Establish a unified visual language with consistent design elements, such as color schemes, typography, and imagery, to maintain brand coherence.
  4. Encourage collaboration among design teams working on different sites to share insights, best practices, and design patterns.
  5. Foster open communication to maintain a cohesive design strategy and address any inconsistencies or challenges that may arise.
  6. Include modular components and design patterns that can be easily adapted and reused across different sites for efficiency and consistency.
  7. Prioritize accessibility features to ensure that the design is inclusive and caters to users with diverse needs.

Related Work

Our work has shaped products, services, and tools used by millions of people every day.