Many Sites, One Experience
Create cohesion across multi-site structures
Implement unified branding
Define your content standards
Prioritize uniform navigation systems
Design for all device types
Centralize your content
Plan for integrated user journeys
Control administrative access
Standardize templates
Conduct regular audits
Ethos
Our cohesive web strategy is grounded in the understanding that our online platforms are more than individual entities—they are interconnected pieces of a larger narrative. Our ethos revolves around the idea that navigation should be intuitive, and content should resonate cohesively, fostering engagement and trust.
Process + Methods
- Conduct user research and gather feedback to inform design decisions for each site within the multi-site ecosystem.
- Create user personas and map their journeys to identify touchpoints across multiple sites.
- Establish a unified visual language with consistent design elements, such as color schemes, typography, and imagery, to maintain brand coherence.
- Encourage collaboration among design teams working on different sites to share insights, best practices, and design patterns.
- Foster open communication to maintain a cohesive design strategy and address any inconsistencies or challenges that may arise.
- Create a design system with standardized templates, modular components, and design patterns that can be easily adapted and reused across different sites for efficiency and consistency.
- Prioritize accessibility features to ensure that the design is inclusive and caters to users with diverse needs.
Methods
Product strategy and planning
Content audit and strategy
Systems mapping
User research and testing
User/customer journey mapping
Custom experience design
Scalable design systems
Information architecture and navigation
Human-centered design
Content audits and analysis
Content strategy
Content guidelines
Multilingual content strategy
Content governance and workflows
Content migration strategy
Design systems
Components audits and analysis
Scalable information architecture and navigation
Consistent interaction patterns
Visual design and branding schemas
Documentation and usage guidelines
Solutions architecture and systems mapping
Data management strategy
