Many Sites, One Experience

Create cohesion across multi-site structures

Establish unified design and branding, a centralized content strategy, and cohesive global navigation.

Implement unified branding

Ensure that brand voice and key branding elements, such as logos, color schemes, typography, and imagery, remain consistent across all sites.

Define your content standards

Establish and adhere to common content standards, including tone of voice, messaging, and content structure.

Prioritize uniform navigation systems

Design and implement a consistent navigation layout, common menu structures, and consistent calls-to-action across all sites to create a familiar user experience.

Design for all device types

Implement responsive design principles to ensure layout and visual elements adapt seamlessly to various screen sizes and devices.

Centralize your content

Use a centralized CMS to manage, synchronize, and share content and resources across multiple sites, localizing it where needed to cater to different regional audiences.

Plan for integrated user journeys

Design for smooth transitions when cross-linking related content, sharing user accounts and preferences, and maintain cohesive interaction patterns as users move across sites.

Control administrative access

Clearly define roles, workflows, and ownership through permissions, ensuring users are accountable for their content.

Standardize templates

Create a design system with standardized templates and modular components to maintain consistency while allowing for site-specific customization.

Conduct regular audits

Conduct periodic audits to identify and resolve inconsistencies in design, functionality, and content.


Our cohesive web strategy is grounded in the understanding that our online platforms are more than individual entities—they are interconnected pieces of a larger narrative. Our ethos revolves around the idea that navigation should be intuitive, and content should resonate cohesively, fostering engagement and trust.

Process + Methods

  1. Conduct user research and gather feedback to inform design decisions for each site within the multi-site ecosystem.
  2. Create user personas and map their journeys to identify touchpoints across multiple sites.
  3. Establish a unified visual language with consistent design elements, such as color schemes, typography, and imagery, to maintain brand coherence.
  4. Encourage collaboration among design teams working on different sites to share insights, best practices, and design patterns.
  5. Foster open communication to maintain a cohesive design strategy and address any inconsistencies or challenges that may arise.
  6. Create a design system with standardized templates, modular components, and design patterns that can be easily adapted and reused across different sites for efficiency and consistency.
  7. Prioritize accessibility features to ensure that the design is inclusive and caters to users with diverse needs.