New York Blood Center

A scalable multi-site structure to serve a diverse audience base.

New York Blood Center

The consortium of blood centers and research facilities known as New York Blood Center needed a website that took into consideration a very diverse group of visitors: donors, patients, hospitals, and medical research customers. So we dug deep to understand each audience type and their goals — whether it was donating blood, requesting a transfusion, or supporting medical research. The end result is a sleek, modern web design that’s easy to navigate.

We delivered scalable modules, page templates, and a robust design system to support NYBC’s content across its many websites.

New York Blood Center



  • Communicator Award of Excellence / Medical & Pharmaceutical
  • Communicator Award of Excellence / Health & Wellness
  • Communicator Award of Excellence / Non-Profit
  • Interactive Media Awards / Best in Class / Healthcare
  • Webby Awards / Honoree / Health
  • W3 Awards / Gold / Non-Profit
  • Interactive Media Awards / Best in Class / Hospital