NYC MyCity Design System

A human-centered, mobile-friendly design system for accessing benefits and services in New York City.

Empire State Building and city skyline

MyCity connects NYC residents with the City benefits such as child care, business services, or affordable housing- all in one, consolidated place. This initiative was deeply informed by user research with real New Yorkers to improve access for non-English speakers and users on mobile devices.

We partnered with NYC OTI to deliver a future-state design system for the platform. The comprehensive design library contains navigation systems and components, as well as templates for forms, applications, personalized dashboards, and content. Interface elements include scalable accessibility states and responsive design patterns, allowing agencies and departments to easily present their services while lowering barriers to entry for everyday users. 

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NYC Mayor’s Office of Innovation and Technology (OTI)


“It's very straightforward, very easy, very user friendly, for those beginners to advance level web surfers. Very easy to create an account to go through the application, check out the programs, read the information, everything was right there as needed.”

Usability Testing Participant

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NYC Business Services User Research
Business owner using iPad in retail store