Content Governance

Manage editorial workflows

Establish a robust content governance framework that fosters consistency, compliance, and effective communication.

Centralize your content strategy

Define tone, style, and messaging guidelines to maintain a consistent brand voice across all sites.

Implement a content calendar

Planning your content calendar ensures timely and coordinated content releases across multiple sites and pages.

Define roles

Clearly define roles and responsibilities for content creators, editors, and administrators to maintain accountability.

Define compliance policies

Ensure that content creators understand policies such as accessibility standards, and data privacy laws.

Know your Content Management System

Your CMS enables content distribution, version control, and tracking across different websites.

Implement workflows and approvals

Implementing workflows and approval processes within your CMS helps prevent inconsistencies and ensures that content goes through a standardized review before publication.

What not to do

  1. Don’t deviate from established brand guidelines. Inconsistencies in design, tone, and messaging across sites can lead to confusion and undermine brand identity.
  2. Don’t overlook legal and compliance requirements. Failing to adhere to data privacy laws, accessibility standards, and other regulations can result in legal consequences and damage to your reputation.
  3. Avoid a lack of clear ownership for content. Assign responsibilities for content creation, editing, and management to specific individuals or teams to ensure accountability.
  4. Don’t sacrifice user experience for the sake of uniformity. Ensure that content is adapted to the specific needs and preferences of each site’s audience.
  5. Neglecting localization can be a mistake. If your multi-site websites cater to diverse regions or languages, ensure that content is appropriately localized to resonate with the target audience.
  6. Don’t skip quality assurance processes. Content should undergo thorough review and testing to catch errors, inaccuracies, or inconsistencies before publication.
  7. Avoid neglecting analytics and user feedback. Regularly analyze data and gather feedback to understand how content is performing and make informed decisions for improvement.
  8. Don’t skip training for content creators and administrators. Provide clear documentation on content governance policies and procedures to ensure everyone understands their roles and responsibilities.
  9. Avoid relying on outdated content management systems or tools. Regularly update your technology stack to leverage new features, enhance security, and stay competitive.
  10. Don’t resist adapting to changes. The digital landscape evolves, and your content strategy should be flexible enough to accommodate emerging trends, technologies, and user behaviors.

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