Content Governance
Manage editorial workflows
Establish a robust content governance framework that fosters consistency, compliance, and effective communication.
Centralize your content strategy
Define tone, style, and messaging guidelines to maintain a consistent brand voice across all sites.
Implement a content calendar
A content calendar helps you keep track of content deadlines, and toplan, organize, and publish your content consistently and strategically.
Define roles
Clearly define roles for content creators, editors, and managers to establish clear responsibilities and maintain accountability.
Define compliance policies
Ensure that content creators understand policies such as accessibility standards, and data privacy laws.
Configure your CMS
Ensure that permissions in your content management system align with your approval workflow and assigned roles.
Implement workflows and approvals
Implementing workflows and approval processes within your CMS helps prevent inconsistencies and ensures that content goes through a standardized review before publication.
Separate design from content
Lock down the design system, content containers, and visual styles so that consistency can be maintained across content-heavy applications.
Train your team
Training your team on content standards and management is crucial for maintaining consistent quality and efficiency. Simplify training by providing role-specific direction based on permissions.
Localization Management
Ensure that region or language-specific content is created and edited by qualified personnel who are familiar with cultural nuances and standards.
What not to do
- Don’t deviate from established brand guidelines. Inconsistencies in design, tone, and messaging across sites can lead to confusion and undermine brand identity.
- Don’t overlook legal and compliance requirements. Failing to adhere to data privacy laws, accessibility standards, and other regulations can result in legal consequences and damage to your reputation.
- Avoid a lack of clear ownership for content. Assign responsibilities for content creation, editing, and management to specific individuals or teams to ensure accountability.
- Don’t sacrifice user experience for the sake of uniformity. Ensure that content is adapted to the specific needs and preferences of each site’s audience.
- Neglecting localization can be a mistake. If your multi-site websites cater to diverse regions or languages, ensure that content is appropriately localized to resonate with the target audience.
- Don’t skip quality assurance processes. Content should undergo thorough review and testing to catch errors, inaccuracies, or inconsistencies before publication.
- Avoid neglecting analytics and user feedback. Regularly analyze data and gather feedback to understand how content is performing and make informed decisions for improvement.
- Don’t skip training for content creators and administrators. Provide clear documentation on content governance policies and procedures to ensure everyone understands their roles and responsibilities.
- Avoid relying on outdated content management systems or tools. Regularly update your technology stack to leverage new features, enhance security, and stay competitive.
- Don’t resist adapting to changes. The digital landscape evolves, and your content strategy should be flexible enough to accommodate emerging trends, technologies, and user behaviors.
Methods
Thoughtful work begins with clearly defined objectives and selecting the right methods.
Product strategy and planning
Content strategy
Content audits and analysis
Content guidelines
Multilingual content strategy
UX writing
Tone, voice, and reading levels
Accessibility compliance
Content governance and workflows
Content migration strategy
