Public Sector Service Design

A holistic, citizen-centric design approach

Service design is a multidisciplinary approach to the creation and improvement of services, focusing on providing a positive and seamless experience.

Take a citizen-centric approach

Prioritize a user-centric design approach that places the needs and experiences of citizens at the forefront.

Understand the broader context

Evaluate all touchpoints, interactions, and processes in the service ecosystem to identify opportunities for digital experience improvements.

Design for accessibility

Ensure digital services are accessible to all citizens, including those with disabilities.

Collaborate across agency silos

Involve stakeholders from different government agencies in the design process to align on objectives and create integrated and seamless digital experiences.

Test and refine your product

Continuously test and refine digital services based on user interactions, ensuring continuous improvement.

Integration with Existing Systems

Consider how digital services will integrate with existing systems, infrastructure, and processes within the public sector organization.

Prioritize privacy

Prioritize robust data security measures to protect citizens' sensitive information.

Communicate clearly

Communicate clearly and transparently with citizens about the digital services available, how to access them, and what to expect.


Guided by the principles of citizen-centricity, inclusivity, transparency, and adaptability, we are committed to positive change through the design of digital services for the public sector.

Related Work

Our work has shaped products, services, and tools used by millions of people every day.