Human-Centered Design
Designing with Users in Mind
Human-centered design (HCD) prioritizes the needs and behaviors of the people who will ultimately use your product, service, or system, creating more effective and user-friendly experiences.
“Government’s service delivery should be driven by the voice of the customer through human-centered design methodologies.”
2021 Federal Executive Order on Customer Experience and Service Delivery
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Insights + Recommendations
Know your audience
Problem definition
Design for edge cases
Improve CX
Accessibility
Unbiased and informed
Reduce risk
Ethical design
Increase engagement
Ethical Design
In the public sector, ethical design is essential. Placing humanity at the heart of digital experiences ensures government services are accessible, protect individual rights, and build trust. Ethical design drives participation, promotes fairness, and upholds accountability, addressing the needs of all citizens.
Methods
User research and testing
User/customer journey mapping
Content strategy
Custom experience design
Wireframing and prototyping
Scalable design systems
Information architecture and navigation
Visual design
Accessible UX / UI patterns
Mobile-friendly, responsive design
Multilingual interface
Human-centered design
Content strategy
Content audits and analysis