Our Process

Envision + Deliver

Our process relies on a fluid relationship between two core practices: thinking and making. First, we envision the best possible outcomes through research, alignment, and strategy. Then, we deliver human-centered products through iterative design-thinking and development.

Image depicting an iterative design and build process, emphasizing a relationship between two primary cycles- one for planning, aligning, envisioning, and strategizing the product and another for designing, testing, building, and delivering the final product.

Activities + Methods

Establish

Identify goals and objectives

Determine success criteria

Define scope and limitations

Align stakeholders

Audit + Analyze

Gather business / technical requirements

Conduct user research

Audit current state / systems

Generate user stories / journeys

Align

Formulate insights and recommendations

Ideate future state experience

Map future state systems

Define a strategic roadmap

Design / Build

Define UX / UI schemas

Establish visual design systems

Build technical environments

Develop features

Validate

Produce prototypes / proofs-of-concept

Conduct user testing

Analyze findings and feedback

Generate actionable recommendations

Deliver

Ship completed product

Collect analytics and user data

Measure impact and outcomes

Consider enhancements

Principles + Process

Our iterative process is guided by the human-centered design principles of empathy, inclusivity, and adaptability.