Design Principles

Modern government, by design.

We believe that by placing the needs of everyday people at the forefront of our design process, we can transform the way government services operate. Guided by principles rooted in informed decision making, inclusivity, and future thinking, we prioritize the diverse needs of end users, ensuring our digital services are accessible to everyone.

Know your users

Involve users in the process to understand their needs, feelings, behaviors, and goals. Understand the problem you are trying to solve.

Make informed decisions

Use data to guide your choices. Ensure that each decision is grounded in evidence rather than assumptions.

Design for inclusion

Prioritize accessible design. Consider the diverse range of user needs, such as varying abilities, technical literacy, languages, and backgrounds.

Reduce complexity

Streamline for efficiency and ease. Prioritize clarity and simplicity in both form and function to improve usability and user satisfaction.

Design for scalability

Create products that can grow and adapt over time. Adopt a flexible, modular approach to design and technology systems.

Iterate and adapt

Prototype to explore and validate ideas. Test with users to gather feedback and find opportunities for improvement. Continue iterating and refining.

“Government’s service delivery should be driven by the voice of the customer through human-centered design methodologies.”

2021 Federal Executive Order on Customer Experience and Service Delivery

Our Approach to Inclusive Design

Equitable access relies on understanding the needs of your audience and designing to meet them.

Usability research and testing

Mobile-friendly design

Accessibility audits and analysis

WCAG compliance


Multilingual content strategy