Our Process
Envision + Deliver
Our process relies on a fluid relationship between two core practices: thinking and making. First, we envision the best possible outcomes through research, alignment, and strategy. Then, we deliver human-centered products through iterative design-thinking and development.

Activities + Methods

Evaluate
Clarify goals and objectives
Analyze requirements
Determine success criteria
Determine feasibility

Research
Engage stakeholders
Conduct user research
Audit content and user journeys
Audit technical systems and use cases

Align
Formulate insights and recommendations
Concept future state experience
Map future state systems
Define a strategic roadmap

Design / Build
Define UX / UI schemas
Establish visual design systems
Build technical environments
Develop features

Validate
Produce prototypes / proofs-of-concept
Conduct user testing
Analyze findings and feedback
Generate actionable recommendations

Deliver
Ship completed product
Collect analytics and user data
Measure impact and outcomes
Consider enhancements