Our Process

Envision + Deliver

Our process relies on a fluid relationship between two core practices: thinking and making. First, we envision the best possible outcomes through research, alignment, and strategy. Then, we deliver human-centered products through iterative design-thinking and development.

Image depicting an iterative design and build process, emphasizing a relationship between two primary cycles- one for planning, aligning, envisioning, and strategizing the product and another for designing, testing, building, and delivering the final product.

Activities + Methods

Evaluate

Clarify goals and objectives

Analyze requirements

Determine success criteria

Determine feasibility

Research

Engage stakeholders

Conduct user research

Audit content and user journeys

Audit technical systems and use cases

Align

Formulate insights and recommendations

Concept future state experience

Map future state systems

Define a strategic roadmap

Design / Build

Define UX / UI schemas

Establish visual design systems

Build technical environments

Develop features

Validate

Produce prototypes / proofs-of-concept

Conduct user testing

Analyze findings and feedback

Generate actionable recommendations

Deliver

Ship completed product

Collect analytics and user data

Measure impact and outcomes

Consider enhancements

Principles + Process

Our iterative process is guided by the human-centered design principles of empathy, usability, and adaptability.