NYC Food Policy + Mercato

Service design and user research to increase food access for New York City Residents.

Food delivery worker riding a bike

Mercato’s Groceries2Go is an online food delivery service. During the COVID-19 pandemic, residents were able to purchase food for delivery through this service with voucher credits. 

We were engaged by the NYC Mayor’s Office of Food Policy to conduct user research to assess the impact of this program. What initially began as a short-term solution quickly revealed itself as a necessary service to enhance food access across all five boroughs beyond the pandemic.

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NYC Mayor's Office of Food Policy


“This subscription page is confusing for first time users who are in this program, it’s like they’re pushing something on you.”

NYC Resident

User Testing

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